After this reading I started thinking a lot about how important it is to ensure that your design conveys the message you intend it to. The reading brought up a good point that the receiver may "fully understand the message but not react as the sender intends." I think this is important to consider while you are designing every aspect as an element that someone could interpret differently then someone else. It will be key to consider whether we want our representations of our animal to be more of an icon or image for others to recognize.